{"id":8747,"date":"2023-02-17T16:30:00","date_gmt":"2023-02-17T15:30:00","guid":{"rendered":"https:\/\/www.ntic-service.com\/?p=8747"},"modified":"2023-02-18T15:30:16","modified_gmt":"2023-02-18T14:30:16","slug":"mesurer-l-efficacite-de-votre-strategie-marketing-digital-6-outils-cles","status":"publish","type":"post","link":"https:\/\/www.ntic-service.com\/en\/mesurer-l-efficacite-de-votre-strategie-marketing-digital-6-outils-cles\/","title":{"rendered":"Measuring the effectiveness of your digital marketing strategy: 6 key tools"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tMeasuring the effectiveness of your digital marketing strategy is a must in the marketing strategies of modern organizations. SMEs, large companies and groups, startups, associations, non-governmental and governmental organizations, political parties use a variety of digital marketing tactics to reach their targets, including online advertising, search engine optimization, social media, email marketing, content marketing, and many others.\n\nHowever, to measure the effectiveness of these tactics, it is important to have the right tools and metrics.\n\nBy measuring these metrics, organizations can identify which tactics are working well and which are not, as well as areas where they can improve their digital marketing strategy. In this article, you will be presented with 6 key tools to measure the performance of your digital marketing actions.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Measuring the effectiveness of your digital marketing strategy: 6 key tools<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  1. \tGoogle Looker Studio<\/a><\/li>\n \t
  2. \tSEMrush<\/a><\/li>\n \t
  3. \tAhrefs<\/a><\/li>\n \t
  4. \tGoogle search console<\/a><\/li>\n \t
  5. \tBuzzSumo<\/a><\/li>\n \t
  6. \tHotjar<\/a><\/li>\n \t\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Google Looker Studio <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Google Looker Studio formerly known as Google data studio is Google's free reporting and data visualization tool.<\/p>

    Rather than scattering data, Looker Studio allows you to focus on the quality of third-party applications and get as many metrics and multiple APIs as possible.\u00a0This platform makes it easy to create custom reports and create personalized views on the performance of your digital communication actions.<\/p>

    It allows you to create custom dashboards to present data from different sources such as Google Analytics, Google Ads, Google Sheets, YouTube Analytics, and many others<\/p>

    With Looker Studio, you can import your data from different sources, transform it, combine it and visualize it in interactive dashboards. You can also customize charts, tables, filters and colors to create reports tailored to your business needs.<\/p>

    Using this tool will allow you to track the performance of your website, ad campaigns, social networks, email marketing and any other marketing channel you use. You can also share your dashboards with your team to collaborate in real time and make data-driven decisions.<\/p>

    The tool is free for google product integrations but for third party APIs it is paid.<\/p>